Harbor Pointe

Inspired by my recent trip to Maine—yes, Maine has officially become my new personality trait—I’ve designed the Harbor Pointe Lobster Shack logo as a vibrant addition to my portfolio. As a logo designer, my goal is to explore diverse variations and push creative boundaries in my work. This project draws deeply from the rugged charm and nautical essence of Maine, infusing a hand-drawn aesthetic that resonates with the authenticity I admire.

I’m captivated by the simplicity of this logo and how the meaningful element of the hand drawn lobster, to the understated color palette, harmonizes into a cohesive, visually engaging identity. Through this design, I’m embracing a more organic approach — perfectly aligned with the spirit of the East Coast.